Microsoft recently rebranded its business software offerings and the effect largely has been positive. Still, it must be emphasized that the cumulative effect of the deck chairs moved in performing the exercise remains to be seen. One of the effects is surely that all of the ERP and CRM solutions now are offered online, as the “Dynamics 365” moniker implies. Straight off, the rebranding takes Microsoft somewhat away from directly competing in CRM or ERP with the likes of Salesforce, Oracle and SAP.