All posts on August, 2017


Trends

Consumers’ Embrace of Mobile Apps Is Limited to a Choice Few

Mobile app use has become a powerful habit among U.S. consumers, based on new research findings. An increasing number of users have been spending their time consuming video, music and social media on smartphones and other mobile devices, but many are reluctant to try new apps. A large percentage of mobile app users’ time is spent on apps like Facebook, Snapchat, Twitter or Instagram.

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